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Pay
Per Click Advertising News Article Links
Google changes irk advertisers, please publishers
(CNET News, August 23, 2005)
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Publishers who have seen a bump in revenue through Google's
advertising program are heaping praise on recent changes,
while some advertisers complain of increased costs. Google
last Tuesday changed the way advertisers using its AdWords
program bid on keywords, creating a minimum bid for each one
based on a quality score it determines for the keyword.
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Botnets strangle Google Adwords campaigns
(The Register, February 03, 2005)
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Security researchers have discovered a way to shut down or
seriously impair a Google Adwords advertising campaign by
artificially inflating the number of times an ad is displayed.
By running searches against particular keywords from
compromised hosts, attackers can cause click-through
percentage rates to fall through the floor. |
Enhance Interactive Introduces Paid Listings
(Payperclickanalyst,
August 30, 2004)
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PROVO, UT -
Enhance Interactive, today announced the
availability of its new paid listings management
application program interface (API), providing its
clients and business partners with much easier access to
account creation and paid listings management
capabilities. |
Local Pay-Per-Click Advertising through FindWhat
(FindWhat press release, August 05, 2004)
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FINDWHAT.COM (NASDAQ: FWHT), a provider of
performance-based marketing and commerce enabling
services, today announced a strategic private label
initiative with Yellow Pages Group (YPG), Canada’s
largest telephone directories publisher, to create a
unique local, Canadian-based pay-per-click advertising
network. |
Yahoo, Ask Jeeves out to lure locals
(CNET News, August 02, 2004)
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Yahoo and Ask Jeeves on Tuesday will release new
local-search products intended to appeal to audiences
hunting for regional information and further tap the
estimated $100 billion U.S. local advertising market.
Local search is a "huge strategic area for us," said
Paul Levine, general manager of Yahoo's local product,
adding that the company has worked on Yahoo Local for
the past six months. |
FindWhat & Espotting merger
(eSpotting.com
Press release, July 01, 2004)
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FINDWHAT.COM (NASDAQ: FWHT), a leading developer and
provider of performance-based marketing and commerce
enabling services, and ESPOTTING MEDIA, INC., a leading
paid listings provider in Europe, today announced the
completion of the merger between the two companies. |
Google Tests New Keyword Tool (ClickZ News,
May 10, 2004)
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Google is testing a new tool that will allow advertisers
to feed pages to the search giant so it can determine
the best keywords for those pages and automatically
create ads that link to them, a marketer working with
the tool said. The tool lets Google provide some of the
benefits of paid inclusion, which is offered by
competitor Yahoo!, without compromising its organic
search results. |
French Lawsuit Challenges Google (BizReport.com,
April 26, 2004)
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Google is already embroiled in litigation on both sides
of the Atlantic over claims that its pay-for-placement
service, Adwords, lets clients hijack their competitors'
trademarks. But AXA, which posted $86 billion in revenue
last year, is the largest company yet to put the matter
before a judge. |
Search upstarts storm Google's gates
(CNET News, March 11, 2004)
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As speculation of a Google public offering hits a fever
pitch, would-be rivals are combing over the company's
business and technology for signs of weakness that could
cut short its reign as the king of Web search. Search
engine advertising is one of the fastest-growing
segments of the rebounding Internet marketing sector and
helped Yahoo's earnings grow 84 percent last year. |
Yahoo dumps Google search technology
(CNET News,
February 17, 2004)
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Yahoo dropped Google as the default search technology
provider for its U.S.-based sites late Tuesday,
signaling the beginning of the end for the Web's most
high-profile marriage of convenience. Yahoo replaced
Google's results with its own Yahoo Search Technology,
which combines an array of recently acquired search
technologies, such as Inktomi and commercial search
provider Overture Services. |
Online ad sales hit new high (ZDNET.com,
February 12, 2004)
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Online advertising sales hit a new high last quarter, in
what could be further evidence that advertisers are
turning their attention back to the Web. Online ad
revenue hit $2.2 billion for the fourth quarter of 2003
and $7.2 billion for the year, according to data
released Thursday by industry group Interactive
Advertising Bureau (IAB) and independent audit firm
ricewaterhouseCoopers. That's a 38 percent gain from the
fourth quarter of 2002 and a 20 percent increase for the
year. |
A perfect storm for pay-per-click?
(CNET News, January 13, 2004)
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Each of these meteorological events would have been
difficult alone, but in Junger's narrative, all three
combine to cause extreme mayhem in the North Atlantic.
Such is the scenario that's beginning to emerge in the
world of pay-per-click (PPC) advertising. While the
result may not be entirely lethal, it could be a
marketing deathblow to those dependent on Internet
promotion. |
Introducing FindWhat.com IntelliMap™ (Findwhat special
bulletin, December 30, 2003)
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After several months of
talking to our advertisers about what changes they would
like to see from FindWhat.com, we are very pleased to
announce a new keyword bidding feature that will drive
more highly-qualified traffic to your website from the
FindWhat.com Network and, at the same time, simplify your
keyword management. |
Lycos Europe, Overture Expand Deal, Involve Yahoo!
(Internet
news, December 23, 2003)
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The paid search part of the
agreement has Lycos Europe continuing to carry Overture's
listings on search results pages across its European
network. Lycos Europe and Overture didn't say much about
the Yahoo! portion of the deal, just promising more
details of the product collaboration would be released at
some point next year. |
aQuantive's Atlas DMT Announces Acquisition of GO TOAST
(Business
Wire, December 15, 2003)
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Atlas DMT, an advertising
technology provider and an operating unit of aQuantive,
Inc. (Nasdaq:AQNT), today announced the acquisition of GO
TOAST (www.gotoast.com),
a leading global provider of paid search management and
optimization tools. Denver-based GO TOAST will retain its
brand identity and operate as part of Atlas DMT. Terms of
the transaction were not disclosed. GO TOAST's tools
enable online advertisers to manage thousands of keywords
and search engine marketing campaigns simultaneously
across all major domestic and international paid search
engines, including Google AdWords, Yahoo!'s Overture,
FindWhat.com and Espotting, among others. |
Google wants ruling on search trademark law
(CNET News, December 04, 2003)
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Aiming to pre-empt mounting
complaints of trademark violations, search company Google
has asked a court to rule on whether its
keyword-advertising policy is legal. Though Google had
said it could block advertisers from buying keywords that
directly infringe on its trademarks, including "American
Blind Factory" and "DecorateToday," the company said it
could not block other descriptive phrases that American
Blind wished to protect. |
Google to Limit Some Drug Ads
(Yahoo News, December 02, 2003)
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Google, the popular search engine, will stop accepting
advertising from unlicensed pharmacies that have used the
Internet to sell millions of doses of narcotics and
prescription drugs without medical supervision, company
officials said. Google's move follows decisions last month
by Yahoo and by Microsoft's MSN site to stop accepting
similar advertising. |
Lycos drops
Overture amid dispute (CBS
MaketWatch, November 04, 2003)
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SAN
FRANCISCO (CBS.MW) -- Terra Lycos has dropped Overture's listings
across its U.S. Web pages after a disagreement over a contract
the companies signed just three months ago. "We understand
a lawsuit has been filed by Lycos, but we haven't yet been
served," said Jennifer Stephens, a spokeswoman at the Yahoo
(YHOO: news, chart, profile) unit. "As a result, Lycos has removed Overture's listings
from its site. We do not believe that Lycos has the right
to take down our listings, and we're currently evaluating
our options."
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Microsoft
and Google: Partners or Rivals? (The
New York Times, October 31, 2003)
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Google,
the highflying Silicon Valley Web search company, recently
began holding meetings with bankers in preparation for its
highly anticipated initial public offering as it was still
engaged in meetings of another kind: exploring a partnership
or even a merger with Microsoft. According to company executives
and others briefed on the discussions, Microsoft - desperate
to capture a slice of the popular and ad-generating search
business - approached Google within the last two months to
discuss options, including the possibility of a takeover.
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Jupiter
Research's Paid Listings Vendor Rankings Finds Overture Outscoring
Google Overall (Business wire, October 30, 2003)
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NEW
YORK--(BUSINESS WIRE)--Oct. 30, 2003--Jupiter Research, a
division of Jupitermedia Corporation (Nasdaq: JUPM), today
announced the results of its latest Jupiter Research Constellation
ranking - Overture outpaced Google with the best solution
for paid listings, based on a strong feature set and the best
management interface.
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FindWhat.com
Announces Record Third Quarter Results (Yahoo!
Finance, October 20, 2003)
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FindWhat.com
reported net income in Q3 2003 of $2.8 million, or $0.12 per
diluted share, which reflected an effective tax rate of 38%.
In Q3 2002, net income was $1.8 million, or $0.09 per diluted
share, which reflected an effective tax rate of 39%. For the
nine months ended September 30, 2003, FindWhat.com reported
net income of $8.2 million, which reflected an effective tax
rate of 38%. For the nine months ended September 30, 2002,
FindWhat.com's net income was $8.1 million, which included
no net income tax expense and included a deferred tax benefit
of $0.7 million.
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Overture
& MS Extend Search Distribution Relationship In the U.S. &
UK (Yahoo! Finance, October
17, 2003)
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PASADENA,
Calif.--(BUSINESS WIRE)--Oct. 17, 2003--Overture Services,
Inc., a global leader in commercial search services on the
Internet and a wholly-owned subsidiary of Yahoo! Inc. (Nasdaq:
YHOO
- News),
today announced it has extended its search distribution relationship
with Microsoft Corp. (Nasdaq: MSFT
- News)
in the United States and United Kingdom through June 2005.
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Google
France fined for trademark violation (CNET News,
October 16, 2003)
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A
French court has ruled against Google France in an intellectual
property dispute, saying the company must pay a fine for allowing
advertisers to tie their text notices to trademarked search
terms. The Lower Court of Nanterre required
Google France to pay 70,000 euros (about $81,400) to two companies
that owned the rights to certain words. Google France sold
the use of these words to advertisers through its AdWords
program. AdWords permits individuals and companies to place
advertisements on the Google home page that appear when a
specific search term is used.
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Are
search engines confusing surfers? (CNET News,
October 13, 2003)
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Last
year, the FTC notified Web operators--including Yahoo-owned
AltaVista and America Online--that they must clearly mark
advertisements that appear within their search results. Though
some reform trickled through the industry, questions still
linger about how well companies label the commercial listings
that appear when Web surfers delve into their indices.
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Google
bolsters advertising tools (CNET News, October
08, 2003)
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Google
is augmenting its popular AdWords program with several new
features, including a tool that lets advertisers gauge how
frequently clicks on paid links result in transactions. Unlike
many traditional paid advertising programs, Google monitors
the keyword ads for traffic and de-emphasizes advertisements
that fail to garner hits, in an effort to keep results relevant
to site users' interests.
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LookSmart
Launches Bid-for-Placement Search Product (Looksmart
Press release, October 07, 2003)
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LookSmart,
(Nasdaq: LOOK; ASX: LOK), the global leader in paid inclusion
search marketing today announced the launch of Sponsored Listings,
the Company's first bid-for-placement search listings product,
which enables advertisers to precisely target their campaigns
by bidding for the terms that are core to their business.
The Company also announced that it is distributing Sponsored
Listings across a network of partners that includes CNET,
Road Runner, InfoSpace, LookSmart.com, Cox Internet, Mamma.com
and Alltel.
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MSN
Agreement With LookSmart to End January 15, 2004
(Yahoo! Finance, October 06, 2003)
|
SAN
FRANCISCO, Oct. 6 /PRNewswire-FirstCall/ -- LookSmart (Nasdaq:
LOOK
- News;
ASX: LOK
- News),
a global leader in search, today announced that Microsoft
will not renew its distribution and licensing agreement with
LookSmart. LookSmart and Microsoft have agreed to extend the
terms of the current agreement through January 15, 2004, after
which the agreement will terminate
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Overture
Launches in Austria and Switzerland (Business
wire, October 01, 2003)
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Overture's
paid placement search listings are generated by advertisers
who bid for placement on search terms relevant to their businesses.
A multi-lingual editorial team based in Dublin, Ireland reviews
these listings before they are distributed to the company's
Austrian and Swiss distribution partners. An advertiser only
pays the bidded amount to Overture when a consumer clicks
on one of its search listings.
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Google,
Amazon in a war of search words (CNET
News, September 26, 2003)
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Google
and Amazon.com are fighting for top computer scientists on
Google's home turf: search results. When Web surfers use Google
to
search on the name "Udi Manber," who is president
of Amazon's newly formed search
unit, A9.com, they'll find the first result is an ad for
jobs at Google. Amazon countered late Thursday by sponsoring
its own recruiting ad on Manber's name through Google's self-serve
ad program, AdWords. Still, Google's ad appears above Amazon's.
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FindWhat
sets sights on Japan (The news-press,
September 26, 2003)
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FindWhat.com
announced plans Thursday to license its Internet marketing
technology to a massive Japanese company for use in that country.
The licensing agreement with Tokyo’s Mitsui & Co., Ltd.
is the first of its kind for the Fort Myers-based FindWhat,
which specializes in pay-per-click advertising. The Japanese
search listing database will be kept within FindWhat’s existing
systems in Fort Myers and Atlanta, but the Japanese customer
accounts will be serviced by Mitsui, said Phillip Thune, chief
operating officer and chief financial officer for FindWhat
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Google
hits advertiser milestone (CNET
News, September 25, 2003)
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Google
has amassed 150,000 advertisers worldwide, thanks to an aggressive
international growth strategy in Web search that now includes
Spain, the company said Thursday. The Mountain View, Calif.-based
search company said that along with its new country-specific
site in Spain, Google.es, it also opened an advertising-sales
office in Madrid to cater to marketers in that region. The
company now operates in 21 countries.
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Google
tests local search (CNET
News, September 22, 2003)
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Mountain
View, Calif.-based Google said Monday that Google Labs, the
search company's research-and-development arm, unveiled a
program that lets people type in a search term, along with
an address or ZIP code, to find Web results and a miniature
map from within the area. "The technology behind Google
Search by Location is one of the first of its kind and is
an exciting new direction for Google users seeking local information,"
a Google representative said via e-mail.
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FindWhat's
cold feet (Pandia Search
World, September 19, 2003)
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As
reported by Pandia this summer the American pay per click
text ad search engine FindWhat announced that it would buy
European Espotting, thus laying the foundation for what could
become a new major player in this market. Alas, there seem
to be a strain in the relationship. FindWhat now wants to
renegotiate the deal. After having reviewed Espotting financials
FindWhat has changed its views regarding Espotting's strengths
and prospects, and could even decide not to finalize the merger.
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Yahoo's
Overture tests 'geo-targeting' (CBS.MarketWatch,
September 05, 2003)
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SAN
FRANCISCO (CBS.MW) -- It's said that local advertising accounts
for two-thirds of total advertising dollars. And, Yahoo appears
poised to take in a good portion of those advertising dollars
as they go online. Overture, which is being acquired by Yahoo,
has been testing a new local search product since last week.
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FindWhat.Com
to Buy Private Software Firm Miva (Yahoo!
Finance, September 03, 2003)
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company
Miva Corp. for $5.5 million in cash and stock and the assumption
of about $2.5 million in debt. In the firFORT MYERS, Fla.
(Dow Jones)--FindWhat.com plans to acquire privately held
e-commerce software st six months of 2003, Miva has lost about
$400,000 on revenue of $ 1.0 million. In all of 2002, the
company lost about $800,000 on $2.6 million in revenue.
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Overture
goes to court in T-Online battle (Netimperative,
September 01, 2003)
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Pay-per-click
search firm Overture announced today that it has secured a
court injunction to get its search results reinstated on T-Online's
portal after the ISP dropped them last month. The company
applied for the court injunction following T-Online's announcement
that it was replacing Overture's web search and paid listings
with Google, despite the fact that its contract with Overture
was not due to expire until next year.
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Rolist(TM)
Partners with ah-ha.com to Launch BannerBoxes (Yahoo!
Finance, August 28, 2003)
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Web
site owners can now share revenue with online advertising
service provider ah-ha.com, Inc. (www.ah-ha.com),
thanks to a new partnership between ah-ha and search engine
developer Rolist(TM) (www.rolist.com).
Under the agreement, approved sites can syndicate content
from ah-ha.com via BannerBoxes (www.bannerboxes.com),
a new pay-per-click advertising solution that allows Web site
owners to display ah-ha paid listings.
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Internet
giants battle for online advertising (The Mercury
News, August 25, 2003)
Keywords:
To Buy or Not to Buy (Wired news, August 22,
2003)
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Spurred
by buying from small businesses, sellers of sponsored keyword
results the paid links that pop up in response to specific
search queries have seen their business surge over the last
two years. But as more merchants look to snap up the same
keywords, search-engine experts say they also appear to be
pushing up prices.
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Google's
Brin sizes up rivals (Daily News, August
21, 2003)
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While
not mentioning Yahoo (SYMB:YHOO) specifically, Brin highlighted
Inkotmi, Alta Vista, Fast and Overture Services as the companies
that he thinks would face difficult times as they attempt
to combine. Yahoo bought Inktomi and is in the processing
of buying Overture (SYMB:OVER), which purchased Alta Vista
and Fast earlier this year. "Companies have trigger fingers,"
Brin said. "Companies have to think about integration
challenges."
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Overture
launches down under (NetImperative,
August 11, 2003)
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Search
advertising network Overture is to further expand its presence
in the Asia Pacific market, announcing plans to launch its
paid placement service in Australia by the end of the year.
The company, which last month agreed to be acquired by Yahoo!
for $1.6bn, said it has opened an office in Sydney and appointed
former VP of AltaVista Asia Pacific, Mel Bohse, to head up
the new Australian business.
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Google
ads now self-serve (CNET News, August 6, 2003)
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"Small
sites have a lot of content pages and didn't have a way to
reach advertisers," Susan Wojcicki, director of product
management at Google, said in an interview. "Six weeks
ago, we told publishers they can sign up online for AdSense,
a program for publishers or Web sites to serve targeted ads
on content pages…It's aggressive and generous to the publishers."
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Search
engine Ask Jeeves finds Q2 profit (San
Francisco Business Times, July 23, 2003)
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Emeryville-based
Internet search firm Ask Jeeves Inc. (Nasdaq: ASKJ) said more
users and gains from a business unit helped boost its financial
figures to a profitable level.The company posted income of
$4.9 million, or 9 cents per share, on sales of $25.6 million,
compared with a loss of $4.9 million, or 12 cents per share,
on sales of $15.4 million a year ago.
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Yahoo!
to acquire Overture (Yahoo News, July 14, 2003)
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Yahoo!
Inc. (Nasdaq:YHOO - News), a leading global Internet company
and Overture Services, Inc. (Nasdaq:OVER - News), a global
leader in commercial search services on the Internet, today
announced they have signed a definitive agreement under which
Yahoo! will acquire Overture. Under the terms of the agreement,
each outstanding common share of Overture will receive 0.6108
shares of Yahoo! common stock and $4.75 in cash, reflecting
an aggregate purchase price of approximately $1.63 billion,
or $1.52 billion net of Overture's March 31, 2003 cash balance,
less the amounts earmarked for their two recently closed transactions
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