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Google changes irk advertisers, please publishers (CNET News, August 23, 2005)

Publishers who have seen a bump in revenue through Google's advertising program are heaping praise on recent changes, while some advertisers complain of increased costs. Google last Tuesday changed the way advertisers using its AdWords program bid on keywords, creating a minimum bid for each one based on a quality score it determines for the keyword.

Botnets strangle Google Adwords campaigns (The Register, February 03, 2005)

Security researchers have discovered a way to shut down or seriously impair a Google Adwords advertising campaign by artificially inflating the number of times an ad is displayed. By running searches against particular keywords from compromised hosts, attackers can cause click-through percentage rates to fall through the floor.

Enhance Interactive Introduces Paid Listings (Payperclickanalyst, August 30, 2004)

PROVO, UT - Enhance Interactive, today announced the availability of its new paid listings management application program interface (API), providing its clients and business partners with much easier access to account creation and paid listings management capabilities.

Local Pay-Per-Click Advertising through FindWhat (FindWhat press release, August 05, 2004)

FINDWHAT.COM (NASDAQ: FWHT), a provider of performance-based marketing and commerce enabling services, today announced a strategic private label initiative with Yellow Pages Group (YPG), Canada’s largest telephone directories publisher, to create a unique local, Canadian-based pay-per-click advertising network.

Yahoo, Ask Jeeves out to lure locals (CNET News, August 02, 2004)

Yahoo and Ask Jeeves on Tuesday will release new local-search products intended to appeal to audiences hunting for regional information and further tap the estimated $100 billion U.S. local advertising market. Local search is a "huge strategic area for us," said Paul Levine, general manager of Yahoo's local product, adding that the company has worked on Yahoo Local for the past six months.

FindWhat & Espotting merger (eSpotting.com Press release, July 01, 2004)

FINDWHAT.COM (NASDAQ: FWHT), a leading developer and provider of performance-based marketing and commerce enabling services, and ESPOTTING MEDIA, INC., a leading paid listings provider in Europe, today announced the completion of the merger between the two companies.

Google Tests New Keyword Tool (ClickZ News, May 10, 2004)

Google is testing a new tool that will allow advertisers to feed pages to the search giant so it can determine the best keywords for those pages and automatically create ads that link to them, a marketer working with the tool said. The tool lets Google provide some of the benefits of paid inclusion, which is offered by competitor Yahoo!, without compromising its organic search results.

French Lawsuit Challenges Google (BizReport.com, April 26, 2004)

Google is already embroiled in litigation on both sides of the Atlantic over claims that its pay-for-placement service, Adwords, lets clients hijack their competitors' trademarks. But AXA, which posted $86 billion in revenue last year, is the largest company yet to put the matter before a judge.

Search upstarts storm Google's gates (CNET News, March 11, 2004)

As speculation of a Google public offering hits a fever pitch, would-be rivals are combing over the company's business and technology for signs of weakness that could cut short its reign as the king of Web search. Search engine advertising is one of the fastest-growing segments of the rebounding Internet marketing sector and helped Yahoo's earnings grow 84 percent last year.

Yahoo dumps Google search technology (CNET News, February 17, 2004)

Yahoo dropped Google as the default search technology provider for its U.S.-based sites late Tuesday, signaling the beginning of the end for the Web's most high-profile marriage of convenience. Yahoo replaced Google's results with its own Yahoo Search Technology, which combines an array of recently acquired search technologies, such as Inktomi and commercial search provider Overture Services.

Online ad sales hit new high (ZDNET.com, February 12, 2004)

Online advertising sales hit a new high last quarter, in what could be further evidence that advertisers are turning their attention back to the Web. Online ad revenue hit $2.2 billion for the fourth quarter of 2003 and $7.2 billion for the year, according to data released Thursday by industry group Interactive Advertising Bureau (IAB) and independent audit firm ricewaterhouseCoopers. That's a 38 percent gain from the fourth quarter of 2002 and a 20 percent increase for the year.

A perfect storm for pay-per-click? (CNET News, January 13, 2004)

Each of these meteorological events would have been difficult alone, but in Junger's narrative, all three combine to cause extreme mayhem in the North Atlantic. Such is the scenario that's beginning to emerge in the world of pay-per-click (PPC) advertising. While the result may not be entirely lethal, it could be a marketing deathblow to those dependent on Internet promotion.

Introducing FindWhat.com IntelliMap™  (Findwhat special bulletin, December 30, 2003)

After several months of talking to our advertisers about what changes they would like to see from FindWhat.com, we are very pleased to announce a new keyword bidding feature that will drive more highly-qualified traffic to your website from the FindWhat.com Network and, at the same time, simplify your keyword management.

Lycos Europe, Overture Expand Deal, Involve Yahoo! (Internet news, December 23, 2003)

The paid search part of the agreement has Lycos Europe continuing to carry Overture's listings on search results pages across its European network. Lycos Europe and Overture didn't say much about the Yahoo! portion of the deal, just promising more details of the product collaboration would be released at some point next year.

aQuantive's Atlas DMT Announces Acquisition of GO TOAST (Business Wire, December 15, 2003)

Atlas DMT, an advertising technology provider and an operating unit of aQuantive, Inc. (Nasdaq:AQNT), today announced the acquisition of GO TOAST (www.gotoast.com), a leading global provider of paid search management and optimization tools. Denver-based GO TOAST will retain its brand identity and operate as part of Atlas DMT. Terms of the transaction were not disclosed. GO TOAST's tools enable online advertisers to manage thousands of keywords and search engine marketing campaigns simultaneously across all major domestic and international paid search engines, including Google AdWords, Yahoo!'s Overture, FindWhat.com and Espotting, among others.

Google wants ruling on search trademark law (CNET News, December 04, 2003)

Aiming to pre-empt mounting complaints of trademark violations, search company Google has asked a court to rule on whether its keyword-advertising policy is legal. Though Google had said it could block advertisers from buying keywords that directly infringe on its trademarks, including "American Blind Factory" and "DecorateToday," the company said it could not block other descriptive phrases that American Blind wished to protect.

Google to Limit Some Drug Ads (Yahoo News, December 02, 2003)

Google, the popular search engine, will stop accepting advertising from unlicensed pharmacies that have used the Internet to sell millions of doses of narcotics and prescription drugs without medical supervision, company officials said. Google's move follows decisions last month by Yahoo and by Microsoft's MSN site to stop accepting similar advertising.

Lycos drops Overture amid dispute (CBS MaketWatch, November 04, 2003)

SAN FRANCISCO (CBS.MW) -- Terra Lycos has dropped Overture's listings across its U.S. Web pages after a disagreement over a contract the companies signed just three months ago.  "We understand a lawsuit has been filed by Lycos, but we haven't yet been served," said Jennifer Stephens, a spokeswoman at the Yahoo (YHOO: news, chart, profile) unit. "As a result, Lycos has removed Overture's listings from its site. We do not believe that Lycos has the right to take down our listings, and we're currently evaluating our options."

Microsoft and Google: Partners or Rivals? (The New York Times, October 31, 2003)

Google, the highflying Silicon Valley Web search company, recently began holding meetings with bankers in preparation for its highly anticipated initial public offering as it was still engaged in meetings of another kind: exploring a partnership or even a merger with Microsoft. According to company executives and others briefed on the discussions, Microsoft - desperate to capture a slice of the popular and ad-generating search business - approached Google within the last two months to discuss options, including the possibility of a takeover.

Jupiter Research's Paid Listings Vendor Rankings Finds Overture Outscoring Google Overall (Business wire, October 30, 2003)

NEW YORK--(BUSINESS WIRE)--Oct. 30, 2003--Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced the results of its latest Jupiter Research Constellation ranking - Overture outpaced Google with the best solution for paid listings, based on a strong feature set and the best management interface.

FindWhat.com Announces Record Third Quarter Results (Yahoo! Finance, October 20, 2003)

FindWhat.com reported net income in Q3 2003 of $2.8 million, or $0.12 per diluted share, which reflected an effective tax rate of 38%. In Q3 2002, net income was $1.8 million, or $0.09 per diluted share, which reflected an effective tax rate of 39%. For the nine months ended September 30, 2003, FindWhat.com reported net income of $8.2 million, which reflected an effective tax rate of 38%. For the nine months ended September 30, 2002, FindWhat.com's net income was $8.1 million, which included no net income tax expense and included a deferred tax benefit of $0.7 million.

Overture & MS Extend Search Distribution Relationship In the U.S. & UK (Yahoo! Finance, October 17, 2003)

PASADENA, Calif.--(BUSINESS WIRE)--Oct. 17, 2003--Overture Services, Inc., a global leader in commercial search services on the Internet and a wholly-owned subsidiary of Yahoo! Inc. (Nasdaq: YHOO - News), today announced it has extended its search distribution relationship with Microsoft Corp. (Nasdaq: MSFT - News) in the United States and United Kingdom through June 2005.

Google France fined for trademark violation (CNET News, October 16, 2003)

A French court has ruled against Google France in an intellectual property dispute, saying the company must pay a fine for allowing advertisers to tie their text notices to trademarked search terms. The Lower Court of Nanterre required Google France to pay 70,000 euros (about $81,400) to two companies that owned the rights to certain words. Google France sold the use of these words to advertisers through its AdWords program. AdWords permits individuals and companies to place advertisements on the Google home page that appear when a specific search term is used.

Are search engines confusing surfers? (CNET News, October 13, 2003)

Last year, the FTC notified Web operators--including Yahoo-owned AltaVista and America Online--that they must clearly mark advertisements that appear within their search results. Though some reform trickled through the industry, questions still linger about how well companies label the commercial listings that appear when Web surfers delve into their indices.

Google bolsters advertising tools (CNET News, October 08, 2003)

Google is augmenting its popular AdWords program with several new features, including a tool that lets advertisers gauge how frequently clicks on paid links result in transactions. Unlike many traditional paid advertising programs, Google monitors the keyword ads for traffic and de-emphasizes advertisements that fail to garner hits, in an effort to keep results relevant to site users' interests.

LookSmart Launches Bid-for-Placement Search Product (Looksmart Press release, October 07, 2003)

LookSmart, (Nasdaq: LOOK; ASX: LOK), the global leader in paid inclusion search marketing today announced the launch of Sponsored Listings, the Company's first bid-for-placement search listings product, which enables advertisers to precisely target their campaigns by bidding for the terms that are core to their business. The Company also announced that it is distributing Sponsored Listings across a network of partners that includes CNET, Road Runner, InfoSpace, LookSmart.com, Cox Internet, Mamma.com and Alltel.

MSN Agreement With LookSmart to End January 15, 2004 (Yahoo! Finance, October 06, 2003)

SAN FRANCISCO, Oct. 6 /PRNewswire-FirstCall/ -- LookSmart (Nasdaq: LOOK - News; ASX: LOK - News), a global leader in search, today announced that Microsoft will not renew its distribution and licensing agreement with LookSmart. LookSmart and Microsoft have agreed to extend the terms of the current agreement through January 15, 2004, after which the agreement will terminate

Overture Launches in Austria and Switzerland (Business wire, October 01, 2003)

Overture's paid placement search listings are generated by advertisers who bid for placement on search terms relevant to their businesses. A multi-lingual editorial team based in Dublin, Ireland reviews these listings before they are distributed to the company's Austrian and Swiss distribution partners. An advertiser only pays the bidded amount to Overture when a consumer clicks on one of its search listings.

Google, Amazon in a war of search words (CNET News, September 26, 2003)

Google and Amazon.com are fighting for top computer scientists on Google's home turf: search results. When Web surfers use Google to search on the name "Udi Manber," who is president of Amazon's newly formed search unit, A9.com, they'll find the first result is an ad for jobs at Google. Amazon countered late Thursday by sponsoring its own recruiting ad on Manber's name through Google's self-serve ad program, AdWords. Still, Google's ad appears above Amazon's.

FindWhat sets sights on Japan (The news-press, September 26, 2003)

FindWhat.com announced plans Thursday to license its Internet marketing technology to a massive Japanese company for use in that country. The licensing agreement with Tokyo’s Mitsui & Co., Ltd. is the first of its kind for the Fort Myers-based FindWhat, which specializes in pay-per-click advertising. The Japanese search listing database will be kept within FindWhat’s existing systems in Fort Myers and Atlanta, but the Japanese customer accounts will be serviced by Mitsui, said Phillip Thune, chief operating officer and chief financial officer for FindWhat

Google hits advertiser milestone (CNET News, September 25, 2003)

Google has amassed 150,000 advertisers worldwide, thanks to an aggressive international growth strategy in Web search that now includes Spain, the company said Thursday. The Mountain View, Calif.-based search company said that along with its new country-specific site in Spain, Google.es, it also opened an advertising-sales office in Madrid to cater to marketers in that region. The company now operates in 21 countries.

Google tests local search (CNET News, September 22, 2003)

Mountain View, Calif.-based Google said Monday that Google Labs, the search company's research-and-development arm, unveiled a program that lets people type in a search term, along with an address or ZIP code, to find Web results and a miniature map from within the area. "The technology behind Google Search by Location is one of the first of its kind and is an exciting new direction for Google users seeking local information," a Google representative said via e-mail.

FindWhat's cold feet (Pandia Search World, September 19, 2003)

As reported by Pandia this summer the American pay per click text ad search engine FindWhat announced that it would buy European Espotting, thus laying the foundation for what could become a new major player in this market. Alas, there seem to be a strain in the relationship. FindWhat now wants to renegotiate the deal. After having reviewed Espotting financials FindWhat has changed its views regarding Espotting's strengths and prospects, and could even decide not to finalize the merger.

Yahoo's Overture tests 'geo-targeting' (CBS.MarketWatch, September 05, 2003)

SAN FRANCISCO (CBS.MW) -- It's said that local advertising accounts for two-thirds of total advertising dollars. And, Yahoo appears poised to take in a good portion of those advertising dollars as they go online. Overture, which is being acquired by Yahoo, has been testing a new local search product since last week.

FindWhat.Com to Buy Private Software Firm Miva (Yahoo! Finance, September 03, 2003)

company Miva Corp. for $5.5 million in cash and stock and the assumption of about $2.5 million in debt. In the firFORT MYERS, Fla. (Dow Jones)--FindWhat.com plans to acquire privately held e-commerce software st six months of 2003, Miva has lost about $400,000 on revenue of $ 1.0 million. In all of 2002, the company lost about $800,000 on $2.6 million in revenue.

Overture goes to court in T-Online battle (Netimperative, September 01, 2003)

Pay-per-click search firm Overture announced today that it has secured a court injunction to get its search results reinstated on T-Online's portal after the ISP dropped them last month. The company applied for the court injunction following T-Online's announcement that it was replacing Overture's web search and paid listings with Google, despite the fact that its contract with Overture was not due to expire until next year.

Rolist(TM) Partners with ah-ha.com to Launch BannerBoxes (Yahoo! Finance, August 28, 2003)

Web site owners can now share revenue with online advertising service provider ah-ha.com, Inc. (www.ah-ha.com), thanks to a new partnership between ah-ha and search engine developer Rolist(TM) (www.rolist.com). Under the agreement, approved sites can syndicate content from ah-ha.com via BannerBoxes (www.bannerboxes.com), a new pay-per-click advertising solution that allows Web site owners to display ah-ha paid listings.

Internet giants battle for online advertising (The Mercury News, August 25, 2003)

Online advertisers have realized that placing ads beside search results reap better results than the banner ads that many Internet users find annoying. Advertising sales from Internet searches are estimated to be more than $2 billion this year, and are predicted to grow 35 percent annually -- hitting nearly $7 billion by 2007, according to U.S. Bancorp Piper Jaffray.

Keywords: To Buy or Not to Buy (Wired news, August 22, 2003)

Spurred by buying from small businesses, sellers of sponsored keyword results the paid links that pop up in response to specific search queries have seen their business surge over the last two years. But as more merchants look to snap up the same keywords, search-engine experts say they also appear to be pushing up prices.

Google's Brin sizes up rivals (Daily News, August 21, 2003)

While not mentioning Yahoo (SYMB:YHOO) specifically, Brin highlighted Inkotmi, Alta Vista, Fast and Overture Services as the companies that he thinks would face difficult times as they attempt to combine. Yahoo bought Inktomi and is in the processing of buying Overture (SYMB:OVER), which purchased Alta Vista and Fast earlier this year. "Companies have trigger fingers," Brin said. "Companies have to think about integration challenges."

Overture launches down under (NetImperative, August 11, 2003)

Search advertising network Overture is to further expand its presence in the Asia Pacific market, announcing plans to launch its paid placement service in Australia by the end of the year. The company, which last month agreed to be acquired by Yahoo! for $1.6bn, said it has opened an office in Sydney and appointed former VP of AltaVista Asia Pacific, Mel Bohse, to head up the new Australian business.

Google ads now self-serve (CNET News, August 6, 2003)

"Small sites have a lot of content pages and didn't have a way to reach advertisers," Susan Wojcicki, director of product management at Google, said in an interview. "Six weeks ago, we told publishers they can sign up online for AdSense, a program for publishers or Web sites to serve targeted ads on content pages…It's aggressive and generous to the publishers."

Search engine Ask Jeeves finds Q2 profit (San Francisco Business Times, July 23, 2003)

Emeryville-based Internet search firm Ask Jeeves Inc. (Nasdaq: ASKJ) said more users and gains from a business unit helped boost its financial figures to a profitable level.The company posted income of $4.9 million, or 9 cents per share, on sales of $25.6 million, compared with a loss of $4.9 million, or 12 cents per share, on sales of $15.4 million a year ago.

Yahoo! to acquire Overture (Yahoo News, July 14, 2003)

Yahoo! Inc. (Nasdaq:YHOO - News), a leading global Internet company and Overture Services, Inc. (Nasdaq:OVER - News), a global leader in commercial search services on the Internet, today announced they have signed a definitive agreement under which Yahoo! will acquire Overture. Under the terms of the agreement, each outstanding common share of Overture will receive 0.6108 shares of Yahoo! common stock and $4.75 in cash, reflecting an aggregate purchase price of approximately $1.63 billion, or $1.52 billion net of Overture's March 31, 2003 cash balance, less the amounts earmarked for their two recently closed transactions

 

 
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