Home Table
Of Contents Order
Now 
 |
||
|
|
||
 |
||
|
|
||
|
Keyword Research - Homework to be done before starting a Google AdWords campaignKeywords or key phrases are terms that a possible client would use to find your product or service. It is important to have a large number of keywords yes - but it is equally important that these keywords be relevant to your website. Keyword research is a generally a continuous never-ending process that can help increase traffic and reduce costs. This is the most important aspect of any Google AdWords campaign.How does one select keywords for PPC campaigns? Let's assume that we are promoting MasteringAdWords.com. Step No.1 - Get hold of all the possible keywords relevant to your business and list them in separate columns of an excel sheet. Ideally enter “key phrases” since these work better than only words. For our example, I would choose Google AdWords as the main keyword. Step No.2 - Head for the Overture keyword suggestion tool and type the main keyword. In this case the keyword is 'Google AdWords' and the displayed terms are - google
adwords This particular site has nothing to do with 'stats'. Also note that Google keeps singulars and plurals as individual keywords. So our keyword list should look like - google
adwords Adding -keyword will make sure that the ad will not be displayed for non-relevant keywords. Great - now we have one set of keywords for an AdGroup. Step No.3 - We need to now find keywords 'related' to the main keyword. Head right for the Google AdWords keyword suggestion tool and type in the main keyword. On the right hand side, note down the relevant keywords under 'Here are similar keywords you may want to add' and make new columns in the excel Step No. 4 - Go back to step No.2. That is, insert these new keywords into Overture and repeat the procedure till you have a significant list of relevant keywords.
|
