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GOOGLE ADWORDS KEYWORD MATCHING TOOLThis easy-to-use tool converts a set of broad matched keywords into [exact match] and "phrase match" keywords. With one click copy to clipboard feature, advertisers can quickly add all the three keyword matching options into their AdGroups. There are numerous advantages of having broad, [exact] and "phrase" matched keywords in an AdGroup. - Splits the impressions between the three variants of the keyword. Google checks the performance of a keyword every 1000 impressions and assigns a comment based on its performance (for eg, moderate, at risk, disabled, strong etc). By having broad, phrase and exact matched keywords in an AdGroup, Google will assign a comment after approximately 3000 impression (1000 for broad, 1000 for phrase and 1000 for exact). - Generally [exact] matched keywords have a higher conversions. By having all three versions of a keyword, you can assign a higher bid price for the [exact] matched keywords. - The overall CTR and hence the number of clicks improve when all three versions of a keyword are used. Click Here to Access the Google AdWords Keyword Matching Tool How to Use The AdWord Keyword Matching Tool - Step 1 - Copy/Paste your keywords into the Keywords matching tool (under Enter Keywords).
Step 2 - Click on one of the four options. You can also get negative keywords (keywords with a minus sign) that you can copy directly to your Google campaigns. For best results, use broad, phrase and exact matched keywords. Click on the corresponding tab.
Step 3 - Click on COPY TO CLIPBOARD tab, go to your Google campaign and hit CTRL V (paste). Use the CLEAR tab to start all over again with the new set of keywords. Click Here to Access the Google AdWords Keyword Matching Tool
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