I.
INTRODUCTION
- Google AdWords - An Overview
- Why Google AdWords?
- Google AdWords Tools - AdWords Discounter, Keyword Suggestion Tool, Power
Posting Tool and Google Content Network Advertising
- Google AdWords Partner List
II. ADVERTISING CAMPAIGNS
Getting Started - Creating an advertisement
AdWords Select Control Panel FAQ
III. AD CAMPAIGN SETUP AND MANAGEMENT
- Keyword Research and Keyword Selection
- What should be my maximum keyword Cost-Per-Click? (CPC)
- Google AdWords and Website Conversion Rates
- Country and Language Selection
- Ad Copy Creation (A quick overview)
- Using AdGroups to reduce your overall campaign costs
- Tips to improve keyword Click-Through-Rate (CTR)
- Tips to improve the number of clicks
IV. AD CAMPAIGN MANAGEMENT AND OPTIMIZATION - CASE STUDY
Setup and management of a web design and development firm's Google AdWords
campaign - Management of AdWords campaigns in a highly competitive environment.
- Deciding on the maximum CPC
- Generation of keyword list
- Setting up the campaign with special emphasis to ad copy creation.
- Monitoring and fine-tuning the AdGroups
- Growing the AdWords campaign
V. GOOGLE ADWORDS Vs PREMIUM SPONSORSHIP
- Differences between Google AdWords and Premium Sponsorship advertising
- Should I go for Premium Sponsorship?
- Getting Premium Sponsorship placement without the $15,000 commitment
VI. GOOGLE ADWORDS iFAQ (Infrequently Asked Questions!)
1) Something is really wrong with my Google AdWords account and I need to get on
phone with AdWords rep immediately. Do they have a telephone number?
2) Is it really possible to pause an entire campaign rather than pausing each
and every AdGroup in my campaign?
3) How do I see US Google AdWords results if I'm searching from another country?
4) My AdWords ads are being shown along with other Premium Sponsorship ads at
the top. How is that possible?
5) Google AdWords has a number of loony laws regarding affiliates, pop-ups etc.
Can I get around them somehow?
6) What is the Google AdWords Promotional code?
7) What is Overdelivery Credit and how does it calculate the credit amount?
8) What is considered for ranking of a Google AdWords advertisement - keyword
CTR or AdGroup CTR?
9) What happens when I create two different ad copies for a keyword?
10) Will the ranking of my free Google search listings improve if I spend a few
bucks at Google AdWords?
VII. RESOURCES
- Help with Google AdWords campaigns
- Professional Google AdWords campaign management services
- Google (General) Resources
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