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Pay
Per Click Advertising News Article Links
MasteringAdWords.com
offers a comprehensive guide to optimizing your AdWords Select Cost-Per-Click
campaign. Includes Google AdWords optimization tips to reduce campaign
costs, increase click through rate and stay on top without outbidding
competitors.
MasteringAdWords.com
also offers competitively priced Google AdWords campaign management
services. Our pricing starts at $150 per month per campaign for
unlimited keywords, unlimited AdGroups and unlimited changes in
the campaign.
MasteringAdWords.com
was founded by Ashwin Iddya in April 2002 and is owned by Blue Flame
Internet Pvt. Ltd, a Bangalore (India) based internet advertising
company. Other services include -
- Affiliate
program management
- Keyword Research
- Conversion rate analysis
- Keyword and ad campaign ROI tracking
In
The News -
Excerpts
from the article at Salon.com titled "Google's popularity
may be its downfall" re-published by BMedia.org
There
are some people for whom Google is a very generous god, one
who, in return for small gifts, will bestow great fortune --
these are the people who use its AdWords program, which, according
to many who run Web businesses, has revolutionized the way products
are sold online.
AdWords ads are the ones you see on the right side of the screen
when you do a Google search; they're small, text-based pitches
that are triggered by keywords that advertisers bid on, as in
an eBay auction. Google did not invent this ad model -- GoTo.com,
now called Overture, has long been a leader in the field of
keyword-based search ads, and, indeed, the company is suing
Google for allegedly infringing on its patents. (Google denies
any wrongdoing.) Overture has done remarkably well selling so-called
pay-for-placement ads, which run on search sites all over the
Web, including on Yahoo and MSN. This year, Overture will make
over a billion dollars in revenue. But Google's program has
attracted more advertisers because, Web owners say, it treats
all businesses, regardless of size and wealth, equally.
"It works on a system that's independent of the cost," says
Ashwin Iddya, the author of an e-book on AdWords. "In Overture,
a big guy like eBay may beat all the other competitors," Iddya
says, explaining that Overture determines rank strictly according
to the price a company pays for a certain keyword. "In Google
that's not a problem. In Google the listing of the ad depends
on the price you pay and on the click-through rates" -- meaning
that a big company's ad could end up lower than a small firm's
ad if the small guy has a more attractive pitch.
"So I think most advertisers think that Google is God," Iddya
says. "It's working out great for small businesses and medium
businesses. Before this, they really didn't have a major avenue
for advertising on the Internet. If you wanted to advertise
in Yahoo or AltaVista, you needed to pay like $2,000 up front.
Now you can start paying something like $5 and $10. You pay
only for the clicks you get. So what you would call 'mom and
pop' sites, people who start small businesses sitting at home,
these people love Google."
Iddya himself has done well with Google's program. He lives
in Bangalore, India, where a few years ago he got caught up
in the tech boom. "I was a marketing executive at a dot-com
that went bust," he says. "We burned all the V.C. money, just
like any normal dot-com." After that, he started looking at
Google's AdWords program and decided it was a good way to sell
small products online -- which is what he did for a while, until
"I realized that AdWords is different, and so I wrote a book
about it." His book, which offers a step-by-step guide for creating
effective ads, became a hit, and one day a reader asked Iddya
if he would, for a fee, care to manage the reader's AdWords
campaign. So that's what Iddya does now -- from India, he manages
AdWords campaigns mostly for American firms. "It worked out,"
he says. "Now we have three employees and an office, and we
are basically riding piggyback on Google." |
Partial
Client List -
- Active
Server Hosting
- Akonix
Systems, Inc
- EZPayDayCash.com
- J.
Gaffney Associates
- Lamaute
Capital
- Capital
Transactions Inc
- BenchmarkEmail.com
- eMids
Technologies
Our
postal address -
MasteringAdWords.com
361/A, Venkatadri Complex,
2nd Floor, 8th Main, 3rd block,
4th Stage, Basaveshwarnagar,
Bangalore - 560079 (India)
TEL : +91 80 23234457
FAX : +91 80 41288050
Email: sales at masteringadwords.com
Contact
Person -
Ashwin
Iddya
Email: iashwin at masteringadwords.com
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