|
MasteringAdWords.com offers a comprehensive guide to optimizing your AdWords Select Cost-Per-Click campaign. Includes
Google AdWords optimization tips to reduce campaign costs, increase click through rate and stay on top without outbidding competitors.
MasteringAdWords.com also offers competitively priced Google AdWords campaign management services. Our pricing starts at $150 per month per campaign for unlimited keywords, unlimited AdGroups and unlimited changes in the campaign.
MasteringAdWords.com was founded by Ashwin Iddya
in April 2002 and is owned by Blue Flame
Internet Pvt. Ltd, a Bangalore (India) based internet advertising company. Other
services include -
- Affiliate program management
- Keyword Research
- Conversion rate analysis
- Keyword and ad campaign ROI tracking
In The News -
Excerpts from the article at Salon.com titled
"Google's
popularity may be its downfall" re-published by BMedia.org
There are some people for whom
Google is a very generous god, one who, in return for small gifts, will
bestow great fortune -- these are the people who use its AdWords program,
which, according to many who run Web businesses, has revolutionized the way
products are sold online.
AdWords ads are the ones you see on the right side of the screen when you do
a Google search; they're small, text-based pitches that are triggered by
keywords that advertisers bid on, as in an eBay auction. Google did not
invent this ad model -- GoTo.com, now called Overture, has long been a
leader in the field of keyword-based search ads, and, indeed, the company is
suing Google for allegedly infringing on its patents. (Google denies any
wrongdoing.) Overture has done remarkably well selling so-called
pay-for-placement ads, which run on search sites all over the Web, including
on Yahoo and MSN. This year, Overture will make over a billion dollars in
revenue. But Google's program has attracted more advertisers because, Web
owners say, it treats all businesses, regardless of size and wealth,
equally.
"It works on a system that's independent of the cost," says Ashwin Iddya,
the author of an e-book on AdWords. "In Overture, a big guy like eBay may
beat all the other competitors," Iddya says, explaining that Overture
determines rank strictly according to the price a company pays for a certain
keyword. "In Google that's not a problem. In Google the listing of the ad
depends on the price you pay and on the click-through rates" -- meaning that
a big company's ad could end up lower than a small firm's ad if the small
guy has a more attractive pitch.
"So I think most advertisers think that Google is God," Iddya says. "It's
working out great for small businesses and medium businesses. Before this,
they really didn't have a major avenue for advertising on the Internet. If
you wanted to advertise in Yahoo or AltaVista, you needed to pay like $2,000
up front. Now you can start paying something like $5 and $10. You pay only
for the clicks you get. So what you would call 'mom and pop' sites, people
who start small businesses sitting at home, these people love Google."
Iddya himself has done well with Google's program. He lives in Bangalore,
India, where a few years ago he got caught up in the tech boom. "I was a
marketing executive at a dot-com that went bust," he says. "We burned all
the V.C. money, just like any normal dot-com." After that, he started
looking at Google's AdWords program and decided it was a good way to sell
small products online -- which is what he did for a while, until "I realized
that AdWords is different, and so I wrote a book about it." His book, which
offers a step-by-step guide for creating effective ads, became a hit, and
one day a reader asked Iddya if he would, for a fee, care to manage the
reader's AdWords campaign. So that's what Iddya does now -- from India, he
manages AdWords campaigns mostly for American firms. "It worked out," he
says. "Now we have three employees and an office, and we are basically
riding piggyback on Google." |
Partial Client List -
-
Active Server Hosting
-
Akonix Systems, Inc
-
EZPayDayCash.com
-
J. Gaffney Associates
-
Lamaute Capital
-
Capital Transactions Inc
-
BenchmarkEmail.com
-
eMids Technologies
Our postal address -
MasteringAdWords.com
361/A, Venkatadri Complex,
2nd Floor, 8th Main, 3rd block,
4th Stage, Basaveshwarnagar,
Bangalore - 560079 (India)
Ph No. 91 080 3234457
Email: sales@masteringadwords.com
Contact Person -
Ashwin Iddya
Email:
iashwin@masteringadwords.com
Cell Number: +91 9886013906
|
